To keep up with today’s fast pace of industry change, corporations must look for innovation in the startup ecosystem. If in the past relying on internal resources to generate new ideas was sufficient, the speed at which new technologies appear today means that approach is no longer viable.
But when an enterprise makes that step to connect with the entrepreneur community, it faces an entirely new challenge: building effective engagement with a diverse range of early-stage companies. This is a skill, and the companies that execute on this skill most effectively will excel ahead of competitors when it comes to realizing the gains from startup innovation.